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Primula and Hedgerow Butterfly Collection
CharlotteHoggWallis-10 copy.jpg



Charlotte is an illustrator, artist and designer based in rural Somerset and London. She creates artworks and patterns for fashion brands, textiles, homeware, stationary and packaging. Using hand painted, traditional as well as digital techniques, Charlottes paintings are inspired by nature, flowers, folkloric design and historical pattern. 


After completing a first class Hons BA in Womanswear Fashion Design at London College of Fashion, Charlotte went on to work for over 17 years in the fashion industry, working as a designer for many well known international clothing brands.


Charlotte launched her illustration and design studio in 2018 and now licenses her artwork and collaborates with brands both large and small. Her style is intricate, hand drawn, joyful, colourful and always inspired by nature. Charlotte has an extensive portfolio of artworks, motifs and surface pattern repeats, if you are interested in viewing these, take a look at her portfolio here.

Charlotte has recently collaborated with the UK high street fashion brand Wallis (BooHoo Group), on a floral print dress collection as well as collaborating with a large horticultural charity, Perennial to create a collection based on their main avenue garden at RHS Chelsea Flower Show, which went on to win a Silver medal as well as Winner of the BBC peoples choice award.

Charlotte loves spending time outdoors, enjoying the countryside with her family and getting inspiration from nature, either in the wilderness or in her greenhouse and garden where she grows lots of beautiful cut flowers. She is inspired by visiting historical homes and art galleries, studying folk patterns and antiques. She makes sure to draw or paint every single day.



If you'd like to discuss working together, licensing artworks or collaboration, Charlotte would love to hear from you. Please email her at

You will find glimpses of her studio life based in rural Somerset on Instagram @charlottehoggstudio

Member, Illustrators For Hire, since 2022



Soho House

Wallis, Boohoo Group

Perennial Charity & The RHS Chelsea Flower Show


Calypso Cards

Lillingston Events

Shell on Earth

Lisa Lyons Bridal

Urban Outfitters 



Crafts Beautiful

Homes and Gardens

Gardens Illustrated

Somerset Life Magazine

Village Raw Magazine

Small Business Collaborative Blog

Meg Lovell Blog

Daisy Ditsy in Yellow


07974 322 483



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